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UnderConsideration
intermediateFreemium30 minUnderConsideration
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It is the best place to develop critical judgment about identity work by reading sharp, opinionated critiques of real rebrands as they happen. Read the critique and form your own opinion before the comments. Over time it trains the vocabulary and taste that books alone cannot.
What you will learn
- Critiquing brand identity work
- Following identity decisions and trends
How to study it
- Read it once, then state the single core claim in your own words without looking. If you cannot, you did not read it closely enough yet.
- Note one thing you will change in your own work because of it. An article that changes nothing was entertainment, not study.
- Revisit it once a week later; the second pass with a gap is where it sticks.