Design topic
Branding is design working at the level of identity: the logo, the system of marks and voice, and the rules that keep a brand recognizable across every surface. It sits above interface work and gives the rest of your visual decisions a reason to be the way they are.
David Airey
David Airey's practical guide to designing logos and identity, with process and real client stories.
Airey demystifies the logo process: research, sketching, presenting, and working with clients, illustrated with real cases. It is grounded and practical rather than theoretical, which is what beginners to identity work actually need. Read it before Wheeler's heavier reference.
Alina Wheeler
A comprehensive guide to the branding process, from strategy through identity systems and case studies.
David Airey
A case-study-driven book on identity design, walking through real brand projects phase by phase.
UnderConsideration
A long-running blog reviewing and critiquing corporate and brand identity work, updated near-daily.